Viewers have dozens of choices of content providers and thousands of choices of pieces of content. No wonder the quality of the UI and the search and discovery deployed by a provider can be crucial in determining QoE and, thereby, churn levels. What are the remaining impediments – technical and commercial – to universal search? […]
Kantar, the data, insights and consulting company, and data connectivity platform LiveRamp have partnered in the UK to provide hundreds of new audience segments for online campaign activation, built on the unique in-depth online and offline consumer behaviour from Kantar’s syndicated datasets, including TGI (in-depth consumer behaviour), Worldpanel (purchase) and ComTech (consumer technology). With figures […]
The Premier League resumes this week and a number of games will be available to stream for free on Amazon, without a Prime subscription. The competition is fiercer than ever in the streaming wars and Mark Inskip, CEO UK & Ireland of Kantar’s Media Division, believes this strategic move from Amazon demonstrates the great lengths […]