Advanced Television

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ITV kicks off Big Brother launch campaign

As Big Brother prepares to makes its return to UK television in October, moving onto ITV2 and ITVX, the launch campaign has kicked off. Starting with a series of promos, each will cast Big Brother’s gaze out into the real world by using the show’s recognisable voice to narrate over everyday scenes. They seek to […]

September 8, 2023

Love Island: All Stars to launch on ITV in 2024

Love Island will return to South Africa for the first series of Love Island: All Stars as familiar faces from the show venture back for a second chance at finding love. Love Island: All Stars will make its on screen debut in the 2024. Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion […]

September 5, 2023

IBC2023 announces Accelerator Media Innovation Programme line-up

IBC2023 has announced its line-up of eighty world-leading media brands and new players taking part in the Accelerator Media Innovation Programme, bringing together a range of industry pioneers from across the media, entertainment and technology ecosystem to enable fast-track, collaborative innovation experiments to understand and solve some of the complex challenges of transformative new technologies. […]

September 5, 2023

Defender to sponsor ITV’s Rugby World Cup coverage

ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take complete sponsorship of the coverage across the network during September and October, and is Land Rover’s third consecutive tournament with the […]

September 1, 2023

SharkNinja sponsors ITV’s This Morning

ITV has announced lifestyle solutions company SharkNinja as the new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from September 1st. The all encompassing partnership spans every consumer touchpoint including broadcast, digital and app, social media and content, experiential, licensing and product placement. The deal was brokered by ITV’s Commercial […]

August 29, 2023

AEW: All In London sets multiple records

All Elite Wrestling (AEW) has announced that the pay-per-view event AEW: All In London on August 27th set multiple records across the professional wrestling industry. The event, which was broadcast worldwide, saw 81,035 fans from more than 70 countries converge on Wembley Stadium in London, marking the largest crowd in history to ever attend a […]

August 29, 2023By Nik Roseveare

ITV new commissions with Adam Lambert, Kylie Minogue

ITV1, ITVX and Lifted Entertainment (part of ITV Studios) have announced two new commissions: Loud: An Adam Lambert Documentary and An Audience with Kylie. Loud: An Adam Lambert Documentary (working title) is a 60 minute documentary where audiences will see Adam exploring the history of Queer artists in the music industry. Superstar and Grammy nominated […]

August 29, 2023

ITVX hits 2bn streams

ITVX has announced it has reached two billion streams since launch (in December 2022). Last year was ITV’s previous most successful year for streaming with 1.9 billion streams across the whole 12 months. ITVX reached 1 billion streams on April 9th this year. From January to June this year, ITVX attracted more viewers with monthly […]

August 25, 2023

ITV announces The Fortune Hotel

ITV1 and ITVX have announced a high-octane new reality entertainment event, The Fortune Hotel, launching in 2024. Produced by Tuesday’s Child exclusively for ITV and STV, the 8 x 60’ prime-time series will invite viewers into a luxury Caribbean resort filled with glamour, opulence and deception… Hosted by Stephen Mangan, 10 pairs of contestants will […]

August 23, 2023

CITV channel to shutter in September

ITV has announced that its children’s TV channel CITV will close next month to make way for ITVX Kids, the children’s service on the ITVX streaming platform which launched earlier this summer. ITV told Sky News: “As a consequence of this new streaming approach and responding to the changing ways children and their parents are […]

August 21, 2023