Advanced Television

italy

iliad submits merger proposal to Vodafone Italy

The iliad Group, the France-based telco, has confirmed that it has submitted a proposal to Vodafone Group for the merger of iliad’s and Vodafone’s businesses in Italy through the creation of a new entity (‘NewCo’) which it says will “establish an attractive market offering centred around innovation, growth and unparalleled customer experience”. This offer benefits […]

December 19, 2023

Data: Over half Italians consume TV via connected devices

There are currently 25 million Italians watching TV content every month through a connected Smart TV. This figure grows to 32 million, or over half of the Italian population, if external devices are included. Despite the rise of streaming platforms, traditional TV is still holding its own. The average TV viewing time in 2023 was […]

December 18, 2023From Branislav Pekic in Rome

Italy: Samsung TV Plus adds 10 WBD channels

Samsung TV Plus, Samsung’s free, ad-supported streaming TV service, has added 10 FAST channels from Warner Bros Discovery  (WBD). Two of he new channels are flagship WBD offerings – NoveandReal Time. Nove will feature shows such as Che Tempo Che Fa, Fratelli di Crozza, Little Big Italy, Cash or trash and Don’t forget the lyrics, […]

December 13, 2023

Italy to deploy anti-piracy platform

A new anti-piracy platform, designed to block illegal streaming within 30 minutes of detection, will come into effect in Italy on January 31st 2024. The digital platform has been established by Lega Serie A and will be managed by Italy’s Communications Regulatory Authority (AgCom). Currently in the testing phase, the ‘Piracy Shield’ is expected to […]

December 11, 2023From Branislav Pekic in Rome

Italian TV market facing uncertainty

Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. While the TV market technically grew by 1.5 […]

December 7, 2023From Branislav Pekic in Rome

Italians shifting to digital and mobile media consumption

A shift towards digital and mobile media consumption is underway among Italians, according to the 57th annual report from Italian social and economic think tank Censis. In 2022, traditional TV (DTT) viewership saw a contraction, dropping by 3.9 per cent from 2021. While satellite TV users experienced a slight growth (+1.4%), internet TV users (web […]

December 6, 2023From Branislav Pekic in Rome

Italy creates private IoT constellation 

Italy has launched 9 small satellites (‘pico-sized’) which will provide global coverage for Internet of Things (IoT) connectivity. Apogeo Space says it is creating Italy’s first private satellite constellation to provide a telecommunication service for Internet of Things (IoT) devices and has released the firm’s first batch of nine smallsats. The fleet was launched on […]

December 1, 2023By Chris Forrester

Italy: Smart TVs overtake traditional TV sets

Smart TVs have overtaken traditional TV sets in Italy, according to a report by research institute Censis and audience rating company Auditel. There is currently a total of 21 million smart TVs in Italian homes (+4.4 per cent year-on-year), compared to 20.5 million traditional TV sets. However, if traditional TVs with devices that connect them […]

November 15, 2023From Branislav Pekic in Rome

Rai Way net profit grows 24%

Italian TV tower company Rai Way has reported a 24 per cent increase in net profit for the first nine months of 2023, to €69.8 million, as a result of higher revenue and lower costs. Core revenues were up 10.7 per cent on an annual basis to €204.1 million, of which €172.6 million attributable to […]

November 15, 2023From Branislav Pekic in Rome

Magnite appoints commercial directors

Magnite, the independent sell-side advertising company, has appointed Edouard Schmidt as its Commercial Director for France and Maria Luisa Scialoia as its Commercial Director for Italy, Spain & MENA. Schmidt and Scialoia will lead Magnite’s Demand Facilitation teams in their respective regions to build relationships with media agency partners and brands. Schmidt is known in […]

November 7, 2023