Media Partners Asia (MPA) has published a report offering an analysis of the Indian Premier League’s media rights economics, franchise financials and valuation dynamics. The The IPL: Teams, Rights & Valuations report finds that IPL media rights are approaching a structural ceiling, with the 2028–32 cycle projected to be flat at $5.4 billion (€4.6bn), effectively […]
JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]
The 18th edition of TATA Indian Premier League (IPL) drew record viewership across JioHotstar and Star Sports Network in India. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an enhanced cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first 3 matches was […]
On July 13th the World Championship of Legends (WCL) attracted almost 20,000 spectators to Edgbaston and captured the interest of cricket fans worldwide. Nearly 100 million cricket fans watched the historic match between India and Pakistan live on TV on OTT platforms and on social media. Many were astounded by the enormous number of viewers […]
SportsBaazi, the Indian sports gaming platform, since its inception has been working towards elevating the sports gaming experience; shifting the phenomenon from a sports viewing experience to an engaging experience that furthers the community of sports enthusiasts in India. Owing to this commitment and relentless innovation in the category, SportsBaazi witnessed 1.5x increase in participation […]
The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia’s Why 2024 could prove to be a high-water mark for the Indian Premier League report. This impressive development highlights the league’s remarkable growth trajectory, making it the […]
Ateme, a player in video compression, delivery, and streaming solutions with innovation at its core, has announced that it was behind the video and immersive audio experiences delivered in 17 languages by Viacom18 Media during the Indian Premier League (IPL) 2023. Throughout the tournament, cricket fans were able to enjoy an exceptional and immersive UHD […]
Trade body the International Broadcaster Coalition Against Piracy (IBCAP) has achieved what it describes as “significant” piracy takedown success for the Indian Premier League (IPL) 2023 tournament. IBCAP’s monitoring and protection efforts played an instrumental role in mitigating the piracy of live cricket matches not only in IBCAP member markets, such as the United States, […]
The Lucknow Super Giants have produced standout performances in back-to-back IPL seasons on the field, however, the RPSG Group-owned team, led by Dr. Sanjiv Goenka, also pulled off stunning accomplishments off the field during the course of IPL 2023. With the Indian Premier League going back to the home-and-away format this year, the Super Giants […]
A report published by Media Partners Asia (MPA), leveraging data from its consumer insights and measurement arm AMPD, provides insights on the growing online video industry in India over the calendar year 2022 and Q1 2023. The report, titled India Online Video Report: Analysis of Consumption, Content & Investment Trends, measured real consumption on Android […]