Two leaders in addressable ads are getting together as Mediaocean acquires Innovid. Mediaocean will pay $3.15 per share making an enterprise value of $500 million (€474.9m). The acquisition is expected to close in early 2025. Together, the combined organisation will provide an array of solutions including ad delivery, creative personalisation, measurement and optimisation across channels, […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimise QR codes across CTV, digital video, and mobile all within Innovid’s platform. Innovid clients can now […]
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]
Innovid, an independent software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear and digital, has announced the launch of Harmony Frequency, an holistic frequency management solution for CTV and digital advertising. Harmony Frequency provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid, reducing […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
Innovid, a software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimise CTV advertising. Launched in April, Innovid’s Harmony initiative brings together industry players to work collaboratively to optimise CTV at the infrastructure level to […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]