Infront has reached an agreement with the International Olympic Committee (IOC) to manage the commercialisation of the IOC Archive. The deal covers more than 60,000 hours of audio-visual content from all Olympic events, from the first Games up until Paris 2024. The collaboration will run from 2025 to 2028 and will see a dedicated in-house […]
Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship, a new flagship event. The inaugural competition will take place at the Budapest National Athletics Stadium from September 11th-13th 2026. The partnership strengthens Infront’s longstanding relationship with World Athletics. This already encompasses international media rights to […]
The Paris 2024 Paralympic Games will deliver increased exposure for Para sports in Europe as Infront, the exclusive European media partner of the International Paralympic Committee (IPC), looks to leverage a mix of traditional and innovative channels to reach a more diverse audience. By combining free-to-air, commercial, and pay-TV platforms with digital and social media […]
Infront has secured several long-term broadcast agreements for the Wanda Diamond League from 2025. These include new free-to air deals to ensure broad global coverage of the sport following the Paris 2024 Olympic Games. Free-to-air agreements have been signed in Latvia with LTV, Switzerland with SRG and Germany with ARD and ZDF (via SportA) who […]
Bundesliga International, the full subsidiary of the DFL Deutsche Fußball Liga, has appointed Infront to manage the media rights of the Bundesliga and Bundesliga 2 across a multitude of European territories. The partnership will run for four years, starting from 2025/26 until the end of the 2028/29 season. The package includes all 617 games of […]
The International Ski and Snowboard Federation (FIS) and sports media company Infront have agreed terms for an exclusive agency agreement for the distribution of the international media rights to FIS World Cup events for all platforms starting in the 2026/27 season and covering eight seasons until and including 2033/34. Highlights of the terms agreed: Minimum […]
The SPFL today has signed multi-year extensions to its broadcast agreements with the BBC and Infront, its international TV rights agency. The new deals follow extensive tender processes, which attracted multiple bids for the SPFL’s rights. The BBC Scotland agreement, which was due to expire in summer 2025, has been extended to summer 2029, in […]
Infront and SES partnered to jointly deliver the recently-concluded ski races of the 2023 FIS Alpine World Ski Championships from the French Alps to viewers across Europe, Asia and the Americas, both companies announced today. A leading sports media and marketing company, Infront leveraged SES’s dedicated sports and events distribution platform to efficiently and reliably […]
Movistar+ has extended its agreement with Serie A, the Italian top flight football league, for a further three seasons, through to 2023/24. In a press statement, Movistar+ said it has “established itself as a key ally in the sustainability of sport. Agreements with the leading national and international sports partners (UEFA, LaLiga, RFEF, ACB, NBA, […]