Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, today announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. The impact of IP address volatility and the resulting drop in performance creates significant mistrust across advertisers. In a typical […]
Hoppr, the Australian advertising technology company, has announced the appointment of Joe Prusz as the company’s new Chief Executive Officer. Prusz was previously the Chief Revenue Officer for Magnite, the online advertising tech firm. “Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialisation. He comes to Hoppr […]
Advertising technology company Hoppr has launched its interactive advertising technology across the media assets of Singapore multiplay operator StarHub. Hoppr’s rich media interactive advertising formats are being deployed across StarHub’s over-the- top (OTT) service for both live and video-on-demand (VoD) content. “Hoppr is delighted to be working with StarHub to help them generate new revenue […]
Wayne Moulton has joined Hoppr, the Australian-based global advertising innovator, as vice president of business development for ANZ. Hoppr CEO Cyril Daoud, commented: “[Moulton’s] three decades of global experience working with the most innovative brands in the telecom, media, and technology sector will be invaluable as Hoppr introduces compelling technologies and business models that will […]
Wyplay – a global TV Professional Services and Video Platform Solution provider – and Hoppr, an Australian advertising technology innovator, are launching new targeted ad solutions for operators. Media has changed a lot throughout the years. In the past, standard ad campaigns were broad and lacked the sophisticated targeting and segmentation capabilities that are available […]
An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe. These are among the findings of
Hoppr has appointed Georges Laplanche to spearhead its push into Europe’s TV advertising market. Hoppr’s CEO Cyril Daoud says the addition of Laplanche, a former Senior Vice President for Technicolor as Head of Network Service Provider and Pay TV Partnerships, sends a strong signal to the international advertising sector that Hoppr is ready to expand. […]
3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and Australian advertising technology innovator Hoppr have joined forces to create an end-to-end monetisation platform for Android TV. The pair have integrated the 3READY Custom Launcher with HopprTV to enable new possibilities for advertising and to unlock potential for marketing and […]
Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director. Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as […]