An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe.

These are among the findings of

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Categories: Advertising, Articles, Broadcast, Connected TV, Markets, OTT, Research, Targetted

Tags: connected TV, Hoppr, programmatic