Heineken and UC3 have announced the renewal of Heineken’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030. Heineken has renewed its role as official partner of the UEFA Women’s Champions League for the 2025 – 2030 commercial cycle, building on its support since 2021. The 2025/26 season marks the beginning […]

As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]