Scopely, a global interactive entertainment and video game company, has announced an exclusive partnership between its free-to-play mobile game, Monopoly Go!, and Six Nations Rugby, the sport’s most iconic annual event which is celebrated on a global stage. This first-of-its kind partnership combines the charm and playfulness of Monopoly Go! with the excitement of rugby, uniting the game’s […]
With the release of Guinness World record 2025, GWR, the global authority on record-breaking achievements, and Parrot Analytics, a specialist in entertainment analytics and content valuation, have shared data regarding the most in-demand TV shows. “In today’s ever-expanding media landscape, it’s fascinating to see which TV shows resonate most profoundly with audiences around the world,” […]
The new production arm of Guinness World Records, GWR Studios, has entered into a content partnership with WeShort, the on-demand entertainment platform dedicated to short films. The development agreement will see GWR Studios work with WeShort to create short-form series to stream exclusively on WeShort’s platform in 2023. WeShort launched in 2021 and is available […]
Guinness World Records (GWR) has revealed plans to launch a new content production arm, GWR Studios, that will lead the creative development, production and output of content for the brand. GWR Studios will sit within the TV and Digital division of GWR producing content for both external broadcast and brand partners and for digital platforms, […]
ITV has announced that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023. Motorway, the UK’s fastest growing used car marketplace, will sponsor ITV’s live coverage of the tournament, encompassing broadcast sponsorship of coverage across ITV and STV. The two-year sponsorship agreement planned and brokered by […]
Channel 4 has commissioned HLP Studios to make Inside The Superbrands, an eight-part series going behind the scenes of eight of the world’s biggest brands. It is the first commission for HiddenLight Productions’ new label which sees the company expanding its reach into formats and popular factual. Inside The Superbrands shines a new light on […]