Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVoD programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, a comprehensive database of TV show and movie information, the data visualisation graphically illustrates the current makeup of […]
Nielsen’s Gracenote, the entertainment metadata provider, is teaming with Amagi, a specialist in cloud-based SaaS technology for broadcast and Connected TV (CTV), to help content owners capitalise on consumer appetite for FAST services. This collaboration enables Amagi to serve as a one-stop shop for customers, simplifying the process of getting programming onto major FAST platforms […]
Amagi has announced that Thomas Parsons has joined Amagi’s APAC revenue leadership team as Senior Director of Sales and Business Development. Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. His knowledge of media […]
Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips video platforms and services with facts about TV programmes and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behaviour data, the new offering enables customers to deliver more personalised viewer […]
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]
Nielsen has announced that Jared Grusd has been named Chief Executive Officer (CEO) of Gracenote, effective immediately. Grusd will lead Gracenote in driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to […]
Gracenote, the content data business unit of Nielsen, has released a report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in […]
Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]
Content solutions specialist Gracenote is helping TV providers optimise their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVoD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalised programme metadata to ensure that streaming aggregators, digital platforms and MVPDs […]
Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping its descriptive metadata around entertainment content.Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organised hierarchically from broad, high-level concepts (Level 1) to more […]