Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP). As an early adopter […]
Bharti Airtel (Airtel) and Google Cloud have entered into a long-term collaboration to deliver cloud solutions to Indian businesses. The strategic collaboration will offer a suite of cutting-edge cloud solutions from Google Cloud to fast-track cloud adoption and modernisation for Airtel’s customers. In addition, Airtel will provide a suite of cloud managed services to its […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a strong surge in its customer deployments of broadcast and FAST channels on Google Cloud. Its channel growth of over 30 per cent on Google Cloud in the last six months underscores Amagi’s steadfast commitment to providing its customers with […]
Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]
French regulators have fined Google €250 million for breaching an agreement over paying media companies for reproducing their content online. The Competition Authority said it was fining the company for breaches linked to intellectual property rules related to news media publishers. The regulator also cited concerns about Google’s AI service. It said Google’s AI-powered chatbot […]
In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]
In response to Google launching a program for news publishers which offers access to AI tools in order to help them produce content, Bynder has conducted a survey of 2,000 consumers in the UK & US, which uncovered that news articles are the form of written copy that consumers believe should be written by a […]
Brightcove, the streaming technology company, is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetisation service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s digital advertising sales platform for their digital ad operations. Brightcove says it also positions the company to serve […]
Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]
Texas-based AST SpaceMobile, which wants to provide a global satellite-to-smartphone services, has received some major investments from major telcos and Google. But there’s also bad news. The cash, totalling some $263 million (€241.4m), comes from AT&T, Vodafone and Google. The finance, according to consultant Dr Tim Farrar (of TMF Association) suggests that the extra cash […]