Nearly two-thirds (64 per cent) of consumers with smart homes agree that having smart devices has vastly improved their quality of life, according to the State of Media, Entertainment & Tech: Subscriptions 2025 report from Horowitz. Another 60 per cent of smart device owners look forward to adding even more smart devices in the near […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
The XR Sports Alliance (XRSA) has announced its second cohort of joining members including Google, Red Bull, French Soccer League (LFP), Premier Lacrosse League (PLL), FISE, Lenovo, Stats Perform and T-Mobile US. The XRSA aims to accelerate time-to-market and commercialisation of XR sports services by collaboration between the members. The strategic initiative is powered by […]
The UK leads global demand for user data from Big Tech, including the number of emergency requests. For years, the UK government has been seeking user data from major tech companies such as Apple, Google, Meta and Microsoft, with the number of requests steadily rising. According to a report from cybersecurity company Surfshark, the UK […]
Zayo Europe has announced the delivery of a 100G Wavelength network for fellow infrastructure provider GNM. The network was built on Zayo Europe’s 800G-ready infrastructure, creating a low-latency and reliable route with a five working day delivery – a fast turnaround for long-haul optical connectivity. This new route enhances GNM’s European backbone and expands its […]
Cadent, the predictive advertising company, has announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities […]
Flamy has raised $14 million (€12.6m) in Series A funding to scale its AI Infra – which helps marketers to turn any touchpoint into an interactive, app-less digital and 3D experience. The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. To date, […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google’s SPN allows brands to scale their advertising across non-Google third-party […]
Trusted Partner Network (TPN), the industry content security initiative, has welcomed Google Cloud, a multinational technology company, as its newest member. By joining TPN, Google Cloud reinforces its commitment to content security. As a global technology company whose portfolio encompasses entertainment content, Google Cloud’s membership with TPN supports its adherence to the Motion Picture Association’s […]
Google and Sphere Entertainment have announced a new AI technology partnership to help bring the The Wizard of Oz at Sphere to life using generative AI (gen AI). The project, which involves first-of-its-kind engineering work and thousands of creators, coders, VFX artists, and more, will mark a leap forward for the future of visual storytelling […]