Kochava, the real-time data solutions company for omnichannel outcomes, has announced the expansion of its Certified Partners Programme, welcoming a new group of organisations into its global integrations ecosystem. Kochava continues to elevate standards across the marketplace as it welcomes new partners LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and AppNext, building on the […]
The HbbTV Association has published version 2.0.5 of its core specification, marking a key step in the evolution of the HbbTV standard. The specification was approved at the latest meeting of the HbbTV Steering Group. HbbTV 2.0.5 is an incremental update to HbbTV 2.0.4, published in 2024, and represents a significant technical advancement for hybrid […]
Nielsen’s Gracenote, a specialist in entertainment metadata, has announced the continuation of its partnership with Google. Through this partnership, Gracenote’s metadata will support up-to-date entertainment information for Google’s consumer-facing products and services, including AI experiences. “We’re excited to continue our work with Google to make it easier for people everywhere to find and watch the […]
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US. With Google TV Masthead, advertisers […]
Google has forced UK television measurement providers Barb and Kantar Media to suspend their “landmark service” that compares viewership on its video portal YouTube with other TV channels and streamers. The FT has reported that Google sent a legal ‘cease and desist’ letter to Kantar Media just months after it launched in July 2025, stopping […]
Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]
Formula E and Google Cloud have announced a multi-year partnership with Google Cloud, which has been named Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship. At the heart of the partnership is a mission to demonstrate the potential of artificial intelligence (AI) to drive positive impact across Formula E’s business operations […]
Mobile reached record highs across every key metric in 2025, fueled by Generative AI and expanding monetisation opportunities. Sensor Tower’s State of Mobile 2026 report shows that downloads, in-app purchase (IAP) revenue, and time spent each hit all-time highs. Global IAP revenue in particular surged 10.6 per cent year over year (YoY) to reach $167 […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
Cloudflare, the connectivity cloud company, has acquired Human Native, an AI data marketplace that connects creators and AI developers. Cloudflare says the acquisition will make it easier for AI developers to discover and access the content they need, and in turn help creators and publishers optimise how their data can be surfaced to AI companies […]