Advanced Television

Globo

Aintree, Cheltenham festivals boost horseracing TV audiences

The Randox Grand National Festival and the Cheltenham Festival has brought unprecedented interest in horseracing from audiences stuck at home, according to Racecourse Media Group (RMG), which described the last few weeks as a “watershed” period for the sport. With most of the nation at home due to lockdown restrictions, which had resulted in the […]

April 22, 2021

Globo partners with Google Cloud

Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]

April 8, 2021