The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they […]
A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]
GfK’s Radio Audience Measurement (RAM) is the single radio audience measurement for Malaysia’s market, as appointed by Commercial Radio Malaysia (CRM). Prior to this, CRM has awarded GfK a three-year contract from 2022 to 2024 to continuously provide RAM in Malaysia. This marked CRM and GfK’s third collaboration since 2016. Astro Radio continuously supports the […]
In Italy, TV series are more popular than movies on streaming services, according to the GfK VOD Tracker. The first research that measures the most consumed titles on VoD platforms in Italy found that 67 per cent of total viewing time was dedicated to TV series, compared to 33 per cent for movies. In the […]
GfK, the information services company, has entered an agreement to sell GfK Consumer Panel (CP) to the independent third-party entity YouGov in a deal worth a reported £270 million (€316m). The divestment of GfK CP addresses competition concerns by the European Commission, thus paving the way toward completion of the NIQ and GfK combination.“After careful […]
Strategy and insights consultancy MTM has strengthened its offer with new roles for senior researchers, reflecting organic growth and expansion into new parts of the media, tech and entertainment sectors. The first two new roles are figureheads for sector expertise; – Jonathan Stone, Director and Head of Technology & Telco sector practice. Jonathan joins MTM […]
Over half (58 per cent) of Italian households subscribe to at least one of the major SVoD platforms, 10 per cent higher than in 2020, according to a survey by GfK Sinottica. Italian households, on average, have access to two SVoD platforms, and the market has significant growth potential as about three million households say […]
After a strong 2020 driven by the pandemic stay-at-home, the global market for consumer electronics faced a slow-down in 2021 that continued in the first half of 2022, according to research firm GfK. 2022 year saw an 8 per cent drop compared to the same period in 2021, standing at a total of $39 billion. […]
TV piracy is in decline thanks to the boom of streaming platforms in Spain, according to a report by OBS Business School. It says piracy has decreased by 25 per cent in the country due to the proliferation of OTT services with high quality content and the crackdown on TV pirates. According to the study, […]
After a significant drop in revenue in 2020, the global market for smartphones recorded a growth in revenue of 13.4 per cent in 2021 to a total of $365.5 billion (€324.6bn). GfK experts also forecast a further recovery for 2022. 2021 started off positively for the smartphone industry: In the first and second quarters, the […]