Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]

Disney+ has annouced that FX’s A Murder at the End of the World, a murder mystery, limited series set at the remote and isolated compound of a reclusive billionaire, will premiere on November 14th exclusively on Disney+ in the UK and Ireland. The series, formerly known as Retreat, stars Emma Corrin, Clive Owen, Harris Dickinson […]

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]

When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch, according to SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. While cost is a factor in motivating subscription purchases, kids’ and […]

Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

Findings from subscription management and billing platform Recurly suggest that UK consumers have an appetite for subscription services, but are demanding in their criteria for continued loyalty. The company’s report, State of Subscriptions: What Consumers Want, explores consumer subscription spend and trends across key markets. Despite the cost-of-living crisis, the data paints a positive picture […]

A survey commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences. While over 76 per cent of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. […]

A study from Day One Agency and USC Annenberg Center for Public Relation titled Ask Gen Z: A Deep Dive into Gen Z’s Scrolls, takes a deep dive into Gen Z’s media consumption habits, as the generation is actively reshaping today’s media landscape. The report uncovers that Gen Z’s relationship with their scrolls and information consumption […]

Two in five Gen Z in the UK (41 per cent) won’t be watching Eurovision this year, according to research from Yubo, a live social discovery app. Additionally, almost a third (29 per cent) of the UK’s youth state they won’t be watching the contest on television this year, but will instead follow the results […]