Data from Openreach – the UK’s wholesale broadband network – shows that data usage on its new Full Fibre network alone is up more than 35 per cent between January and June 2025, compared to the same period in 2024. And overall traffic on its national broadband network increased by five per cent in the […]
Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube. The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]
According to Openreach’s annual update, broadband traffic across the UK increased by 10.5 per cent in 2024 to 103,590 Petabytes (PB) of data. A closer look at the numbers reveals that peaks coincided with specific online events, such as Prime Video’s Premier League coverage, the release of popular gaming title downloads, the setup of new […]
The Rap Game UK, the UK’s longest-running unscripted show focused on Black British music and culture, is bringing its world to Fortnite, the online video game from Epic Games, which will see the brand expanded through the Fortnite Creative platform allowing fans of the show to immerse into the series like never before. The world’s […]
Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]
Hub’s annual Gaming 360 study underscores the central role of gaming, especially in the lives of young consumers. For young people, gaming is a part of daily life. The study shows that 91 per cent of those age 16-24 play mobile, console or PC video games. Half (53 per cent) play on a game console […]
Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]
BT Group, Ericsson and Qualcomm Technologies, have successfully demonstrated end-to-end consumer and enterprise 5G differentiated connectivity enabled by network slicing on Ericsson’s 5G Core and Radio Access Network technology in the UK with devices powered by the Snapdragon 8 Gen 2 for Galaxy Mobile Platform. The trial, which took place at Adastral Park, BT Group’s […]
The Walt Disney Company and Fortnite maker Epic Games have announced they will collaborate on all-new games and an entertainment universe. Disney will also invest $1.5 billion (€1.39bn) to acquire an equity stake in Epic Games alongside the multiyear project. The transaction is subject to customary closing conditions, including regulatory approvals. In addition to interoperating […]
BT experienced a record-breaking day for overall volume of traffic across its broadband network on December 6th. Data traffic peaked at 30.1Tbps at around 9pm, with the spike driven by six Premier League games – including Aston Villa’s win over Manchester City, and Chelsea suffering defeat against Manchester United – being streamed live on Prime […]