Fifty5Blue has been selected by Norway’s leading broadcasters and media owners to continue its role as the provider of the country’s official TV and Online Video audience measurement, following a competitive tender process. The new contract will take effect from 2028, delivering a cross‑media measurement system that provides a single, independent and transparent view of […]

Fifty5Blue has been selected by TAM Ireland as its new provider of audience measurement services for the Irish television and video market. Subject to the completion of final contract negotiations, Fifty5Blue will be responsible for delivering a modern audience measurement solution designed to meet the needs of broadcasters, advertisers and agencies. Fifty5Blue will establish a […]

Kantar Media, a specialist in audience measurement, has announced its new brand identity, Fifty5Blue. The rebrand follows the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025. Fifty5Blue is focused on helping advertisers, agencies, media owners and social platforms make better decisions on both their content and advertising strategies and […]