French MPs have voted to double the rate of the so-called GAFAM tax, which targets the largest tech US companies such as Google, Facebook and Apple, from 3 per cent to 6 per cent. The French government was opposed to such a rise, initially set at 15 per cent, worried about possible disproportionate retaliation from […]
LBG Media, the youth-focused on-line publisher and video broadcaster, has reported a 10 per cent annual revenue increase to £92.2 million, and said it had enjoyed “strong” US growth. Investment analysts at Berenberg Bank said the company’s numbers were in line with market expectations. “The Direct business continues to deliver – it outperformed our expectations […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
September 30th is the deadline for the world’s biggest social media platforms – including Facebook, Instagram, Roblox, TikTok and YouTube – to prove to Ofcom they are walking the walk on children’s online safety. As part of the UK media regulator’s rollout of the Online Safety Act, the platforms most popular with kids will need […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
RingCentral, a specialist in AI-powered business communications, and AT&T has unveiled new additions to the AT&T Office@Hand portfolio. Introducing Office@Hand Contact Center, powered by RingCX , RingCentral’s omnichannel AI-first contact center platform. Additionally, Office@Hand RingSense, powered by RingCentral, a conversational intelligence solution, is now available to customers. This solution analyses what customers are calling about […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]
Tubular Labs, a specialist in social video intelligence, has unveiled Tubular Viewpoint, a cross-platform social-video analytics solution purpose-built for brands and media organizations of all sizes. Viewpoint places insights from social platforms like YouTube, Facebook, Instagram and more at brands’ fingertips — with no data exports or deep analysis required. Through this new offering, teams […]
Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]