A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
September 30th is the deadline for the world’s biggest social media platforms – including Facebook, Instagram, Roblox, TikTok and YouTube – to prove to Ofcom they are walking the walk on children’s online safety. As part of the UK media regulator’s rollout of the Online Safety Act, the platforms most popular with kids will need […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
RingCentral, a specialist in AI-powered business communications, and AT&T has unveiled new additions to the AT&T Office@Hand portfolio. Introducing Office@Hand Contact Center, powered by RingCX , RingCentral’s omnichannel AI-first contact center platform. Additionally, Office@Hand RingSense, powered by RingCentral, a conversational intelligence solution, is now available to customers. This solution analyses what customers are calling about […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]
Tubular Labs, a specialist in social video intelligence, has unveiled Tubular Viewpoint, a cross-platform social-video analytics solution purpose-built for brands and media organizations of all sizes. Viewpoint places insights from social platforms like YouTube, Facebook, Instagram and more at brands’ fingertips — with no data exports or deep analysis required. Through this new offering, teams […]
Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]