Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]

Sports promotion company GT Sport, SIRIO eSports and MSD have announced the Superstars Open – a one-day televised sim racing event to find the greatest Euroformula Open single-seater graduate of all time, including big names who have gone on to compete in series such as F1, F2, F3, Indycar, Superformula, Formula E, DTM, the World […]