This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign names GetYourGuide as the Official Travel Experience Partner of Sky Sports, helping viewers discover an way to discover and book experiences inspired by the thrill […]
Sky and streaming service NOW have confirmed that the brand-new Sky Exclusive film Hill will air on July 2nd. The unique family story, set against the backdrop of the fastest sport in the world, follows 1996 Formula 1 World Champion Damon Hill as he defies the odds and overcomes tragedy to step out of his […]
Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. The deal offers huge potential to both the global brands and their worldwide fans, as it joins together the thrill of motorsport with some of the powerhouse products of the PepsiCo family, including […]
Formula 1 and Global Partner AWS have announced the launch of a new interactive digital experience, ‘Real-Time Race Track’, which allows fans to create, customise, and share their own F1 track design. Using AI-powered analysis from Amazon Nova, ‘Real-Time Race Track’ enables fans to design an original, custom race track of any shape and length […]
Nordic streaming platform Viaplay has reported total reported Q1 group net sales of SEK 4.3 billion (€0.39bn) and total operating income before associated company income (ACI) and items affecting comparability (IAC) of SEK -227 million. Total operating income stood at SEK 38 million including ACI of SEK 34 million and IAC of SEK 231 million. […]
Sky Sports has reported that it set new viewership records on April 13th, delivering its most-watched day ever. Driven by a schedule of wall-to-wall action, Sky Sports reached 7.5 million viewers on linear channels, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19 per cent share […]
Relo Metrics, the AI-driven sponsorship, data and analytics platform for real-time data-driven decisions, has announced that its Relo Census product now includes F1, bringing census-level data set to the sport. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimise investments, with speed and accuracy. The official launch […]
Quadrant has reached a million subscribers on YouTube, just five years after its inception. The newly rebranded Quadrant was founded by Formula 1 driver Lando Norris in 2020. The brand has evolved into a dynamic motorsport community with an emphasis on challenging the status quo, building its community across apparel, athletes, content and partnerships – […]
As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]
With the 2025 Formula 1 season set to begin in Melbourne on March 16th, Sky Sports says it is gearing up to deliver” its most comprehensive F1 coverage yet”. Following a 2024 season that saw record breaking races, including the British Grand Prix becoming the most-watched European race ever on Sky – this year vows […]