Through four games, ESPN’s Sunday Night Baseball is averaging 1,709,000 viewers in the US, up 38 per cent compared to the 2020 season average and up seven per cent from the 2019 season average, according to Nielsen. Additionally, ESPN’s Sunday Night Baseball is up double-digits in every key demo, including up 21 per cent in […]
The Professional Fighters League (PFL) has announced that US rapper Wiz Khalifa has invested in the league and will play an active role in continuing to shape the PFL brand. In his advisory role, Khalifa will collaborate with the league on integrating various elements of pop culture – from music integration and content creation to […]
The Professional Fighters League (PFL), the MMA league, has announced expanded global broadcast coverage for its 2021 season, which will feature an immersive experience for fans around the world. To showcase the first MMA league to present the sport in a true season format, PFL has added two new premium media networks in key territories, […]
Comcast and The Walt Disney Company have announced the start of the rollout of Disney+ and ESPN+ on Xfinity, giving X1 and Flex customers in the US access to the Disney+ library along with thousands of live sports events and original programming from ESPN+. Additionally, ESPN+ is now available to Flex customers via the ESPN […]
CBS will be the new US home of Italian football having beaten ESPN to the rights. CBS will hold the rights to Serie A and Coppa Italia games from next season for three years. The games will be shown on CBS Sports as well as the Paramount+ streaming platform. The financial terms of the deal […]
The $26.5million Dubai World Cup fixture will be showcased to a truly worldwide TV audience by 40 broadcasters. Horses from more than a dozen countries will compete in nine top-class races, including six Group 1 contests, at Meydan Racecourse on Saturday, billed as “the world’s most spectacular race day”. The feature race is the US$12m […]
Insight TV, the millennial-focused channel and content producer, has announced an agreement with the Royal Dutch Football Association (KNVB) to broadcast a new five-part documentary series that follows the Dutch Under 21 National Football Team on their pursuit of European Championship glory. Inside Oranje U21 (working title), produced in partnership with KNVB, is a 5 […]
The National Football League (NFL) has signed long-term agreements with media partners Amazon, CBS, ESPN/ABC, FOX, and NBC for the distribution of games over television and digital platforms, as well as additional media rights. With these agreements, the NFL has expanded its digital footprint to reach a broader audience while maintaining its commitment to keep […]
The Walt Disney Company, ESPN and the National Hockey League (NHL) have reached what they describe as “a historic and innovative” seven-year television, streaming and media rights deal, taking the new partnership from the beginning of the 2021-22 season through the 2027-28 season. The agreement brings the NHL back to Disney and ESPN platforms and, […]
According to Comscore, ESPN Digital kicked off 2021 recording the second-largest US monthly audience in sports category history with 110.9 million unique visitors in January, only behind the 117 million unique visitors ESPN reached in the same month last year. For context, this means that 40 per cent of the entire US internet population – […]