CBS will be the new US home of Italian football having beaten ESPN to the rights.

CBS will hold the rights to Serie A and Coppa Italia games from next season for three years. The games will be shown on CBS Sports as well as the Paramount+ streaming platform.

The financial terms of the deal were not made public, but reports suggest that the agreement is worth around €64 million a year – a 30 per cent increase on the previous deal with ESPN.

Luigi De Siervo, the chief executive of Lega Serie A, commented: “Today is not a point of arrival, but rather the beginning of a path of investment in human resources and editorial content functional to support the constant growth of Serie A throughout North America. This result is the fruit of the work of the last 18 months and the ever-increasing number of American properties that have decided to invest in our franchises.”

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Tags: CBS, ESPN, paramount, ronaldo, serie a