ElementalTV, a specialist in CTV advertising technology, has announced the launch of 1Audience, an AI-powered platform designed to transform programmatic audience-based buying by providing direct-to-publisher access to high-value CTV audiences. Fremantle is the first publisher to leverage 1Audience through a strategic partnership, making its entire CTV content library available for programmatic access. 1Audience empowers publishers […]
ThinkAnalytics, the specialist in Al-based TV content discovery, viewer data insights, and targeted advertising has integrated its new ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor. By leveraging AI-powered intelligent scheduling, ThinkFAST streamlines the process, resulting in higher audience engagement and reduced churn rates. ThinkFAST’s integration with AWS […]
Disney and Pixar’s Elemental is the most watched movie premiere of the year on Disney+ and among its Top 10 movie premieres of all time, pulling 26.4 million views in its first five days of streaming. Directed by Peter Sohn, the original feature film is set in Element City, where Fire-, Water-, Earth-, and Air-residents […]
AWS has announced the general availability of AWS Elemental Link UHD, a High Efficiency Video Coding (HEVC) encoding device that makes it easier to connect a live UHD video source, like a camera or other video production equipment, to AWS Elemental MediaLive for video processing in the AWS Cloud. With Link UHD, AWS says users can […]
Amazon Web Services (AWS) launched Channel Assembly for its content personalisation and monetisation service, AWS Elemental MediaTailor. The new feature lets broadcasters and OTT channel operators quickly and easily create virtual live channels, and optionally monetise the channels with dynamic server-side ad insertion. Users simply assign a list of pre-prepared programmes to a schedule, and […]