ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear advertising rep firm. Viamedia will adopt ShowSeeker Pilot as its primary ad campaign and order management system, streamlining operations across a network of more than 100 […]
Europe’s TV and VoD providers, represented by trade body the Association of Commercial Television and Video on Demand Services in Europe (ACT), have welcomed the adoption of the Digital Services Act package, but suggest that strong enforcement and complementary legislation are needed to deliver on digital promises. They say that both the Digital Services Act […]
The media sector has welcomed the political agreement on the DMA proposal as a significant step towards curtailing the market dominance of gatekeeper platforms and restoring competition. A broad coalition from the European media sector, including public and commercial broadcasters, radios and the press, welcomes the provisional agreement reached last week on the Digital Markets […]