Discovery and EDO, the data, measurement and analytics company, have announced a partnership that they say will “employ the core competencies of both organisations to emphasise the power of TV advertising in achieving clients’ business objectives”. By utilising EDO’s Ad EnGage offering, Discovery can measure consumer interest and intent with proprietary data measurement tools that […]
Legends of the Ramayana with Amish premieres April 7th on discovery+ India. The series revisits the sacred geography of one of the greatest stories in the world, narrated by bestselling award-winning writer and diplomat, Amish Tripathi – renowned for penning down the Shiva Trilogy and the Ram Chandra Series. The three-part show traverses 5000 kilometres, […]
Kelli Peter has been appointed as A+E Networks UK’s new Vice President of Marketing & Communications in a new role with an expanded remit, which will see Peter focus on digital transformation and product development alongside working on the company’s existing linear and on-demand services. Peter previously held senior positions at Discovery where she was […]
Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]
This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]
True crime series, Faking It, will return this year as Discovery UK commissions a new line-up of specials along with the sixth season produced by Merseyside-based Shearwater Media. Faking It follows experts in body language, linguistics and forensic psychology as they examine footage and interviews of individuals connected to some of the most high-profile crimes, […]
Discovery and LG Electronics have announced that discovery+ streaming service is now available on LG Smart TVs in Europe, including LG’s line-up of LG OLED TVs and LG QNED MiniLED TVs. The partnership further expands the reach of discovery+ broad portfolio of unscripted stories in Europe, stretching across the UK, Ireland, Italy, Netherlands, Norway, Sweden, […]
For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]
Discovery has announced the full slate of director designees for the combined company, Warner Bros Discovery (WBD). The directors will be elected and begin serving on the WBD Board effective at the closing of the proposed combination of Discovery and WarnerMedia, which is expected to occur early in the second quarter of 2022. “I look […]
Following news that the HBO Max and Discovery+ apps will combine following the WarnerMedia/Discovery merger, Helixa looked at what crossover audiences these audiences have. In short, they both have a high affinity for the other despite some age differences. In fact, 31.35 per cent of Discovery+’s audience are also fans of HBO Max. Helixa, an […]