Digital Remedy, a performance media partner for brands and agencies, has announced a partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and appointed its founder Crystal Foote, as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights […]
STN Video has made it easier for publishers to bring video to their audiences by launching a simple one-step registration process that delivers the best premium content, monetization and video player technology to publishers in under five minutes all at zero cost. Once inside the platform publishers will receive: Immediate access to STN’s award-winning OVP […]
Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]
The Walt Disney Company is closing 20th Digital Studio, the latest casualty in the most recent round of layoffs. The unit launched in 2008 as Fox Digital Studio to make shortform genre content. It also develops select shorts into longer form content and partners emerging talent with established producers. Several 20th Digital Studio projects streamed […]
Aerial Direct, the business telecoms provider, has announced its complete data restructure and digital transformation in a move to enhance its strategic decision making and customer service. Aerial Direct faced an issue that is commonplace among telecoms businesses. The company held data across disparate systems, making it difficult to see a clear view of their […]
Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]
Michelle Donelan, appointed as Secretary of State for Digital, Culture, Media and Sport (DCMS) in outgoing UK Prime Minister Liz Truss’s first Cabinet, is to carry on in the role under new Prime Minister Rishi Sunak. Unlike some of her predecessors in the role, Donelan has relevant professional experience. Before going into politics, she worked […]
The Digital, Culture, Media and Sport Committee of the UK’s House of Commons has published a Special Report on the failure of the former Secretary of State Nadine Dorries MP to reconsider evidence she provided on her participation in the Channel 4 documentary Tower Block of Commons. Giving evidence to the Committee in May 2022 […]
Members of the UK House of Commons Digital, Culture, Media and Sport Committee are to investigate the dangers posed by hostile and criminal actors to connected technology, a branch which ranges from virtual assistants, smart appliances and wearable devices to smart homes and cities. Despite being used in homes, cities, businesses, and hospitals, research has […]
Michelle Donelan, the newly-appointed Secretary of State for Digital, Culture, Media and Sport (DCMS) has declared herself to be “absolutely over the moon” about her new role. In a Facebook post, she said that she had sat with [Prime Minister] Liz Truss in Cabinet for the last 10 months and that she shared Donelan’s priorities […]