There are significant opportunities in podcast advertising in Europe and the US, according to Dataxis. In terms of audiences, the two continents have experienced strong growth since 2015. The podcast penetration of podcast listeners in Europe tripled between 2015 and 2020, reaching almost 25 per cent of the European population in the US, the penetration […]
Terrestrial broadcast network infrastructure operators in Europe have garnered revenues exceeding €2.3 billion for TV and radio transmission in 2020, a stable amount compared to previous years, according to findings from research firm Dataxis. The result excludes revenues from diversifications in OTT, telecommunications and IoT. Subsequently, revenues are expected to remain essentially flat up to […]
Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]
In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels, reports Dataxis. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events for several months last year. However, the churn and the loss in subscribers did […]
The rollout of Disney+ in Southeast Asia is going strong, as the streaming platform launched in India in April 2020, followed by Indonesia in September 2020 and more recently Singapore in February 2021. With approximately 30 millions subscribers already (30 per cent of all Disney+ subscribers), Disney surpassed its own previsions. Different factors can explain […]
The growth observed in OTT pay-TV remains slow in Latin America. At end of 2020, this technology represents almost 1.3 million subscribers; barely 2 per cent of the pay-TV market, reports Dataxis. A review of DirecTV, Telefónica and América Móvil strategies shows the different strategies implemented to change this static situation. Low prices and alliances […]
The Premier League, Serie A and La Liga should come to market for their domestic media rights in 2021. The tender results for the Premier League, always considered as a gauge of the sports broadcasting market dynamics, will be even more closely scrutinised this year, at a time of a global pandemic, reports market research […]
The French OTT distribution platform Molotov has taken its first steps into Africa. After a rollout in Ivory Coast at the end of 2020, the service, which is backed by Idinvest and Xavier Niel (Free), is ready to deploy in the rest of French-speaking Africa. For the months to come, ‘Molotov Afrique’ plans to launch […]
With a total of 77 million inhabitants, Central Asia represents a large market for telco operators. But the local political, geographical and economic contexts have been constraining the development of wireline and wireless connections over the last two decades. Looking at the evolution of TV markets in the region over the past three years, Dataxis […]
This summer, Baidu’s streaming service iQiyi announced its plan to expand towards new markets in Asia-Pacific. The platform was launched in the second half of 2019 in Vietnam and Malaysia and is eyeing other strategic markets in Southeast Asia. Meanwhile, in June, Tencent acquired the Malaysian service iFlix. The latter has been struggling to generate […]