In advanced TV markets, OTT developments have initially entailed revenue losses for operators who had been counting on high pay-TV penetrations for years, often associated with a preponderance of expensive cable offers, as is the case in North America, reports Dataxis. In MENA, the TV market follows an opposite model, characterised by the predominance of […]
Anders Jensen, NENT’s President & CEO, recently expressed his confidence in Viaplay’s ability to reach its 500,000 international subscribers target by the end of 2021, notes Dataxis, the global market research firm. After a successful launch in the Baltics and in Poland this year, Viaplay will be looking at riding the expansion wave by entering […]
Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million (€21.4m) in advertising; a figure that, comparatively, was equivalent to 5 per cent of the total income of traditional radio stations. However, a wide range of regional media types have started to embrace digital […]
Analysis from research firm Dataxis suggests the pay-TV market in Europe is expected to recover slowly from the blow it suffered during the pandemic, with the growing availability of cheaper and more flexible OTT pay-TV plans pushing historic operators into adopting new strategies. According to Ophélie Boucaud, Analyst, despite an unchallenged domination in terms of […]
If historically the Australian and New Zealander pay-TV markets have mainly been counting DTH homes, things could significantly change in the next five years, predicts Dataxis. Similar to other regions of the world, the pandemic could have set the cat amongst the pigeons when it comes to cord-cutting and OTT adoption. Despite being available for […]
The recent launch of a free offer in Kenya in this exemplifies the recent change in Netflix’s strategy to address the African market’s peculiarities. Over the last few years, OTT and SVoD platforms have been growing steadily on the African continent but not as fast as expected, notes a report from Dataxis analyst Louise Jianoux. […]
At Q2 2021, the Latin American broadband market exceeded the 100 million connections mark, reports Dataxis. Fibre reached a 39 per cent market share and, for the first time, became the option with the greatest diffusion rate in the region. The biggest group behind this technology deployment was Telefónica with a market share of 16.4 […]
At Q2 2021, the Android TV middleware could be found on around 26 per cent of the global advanced set-top box installed base (around 5 per cent of total boxes, including legacy devices) reports Dataxis. Although striking, this figure hides a disputed position: the share of Google’s platform in the total advanced installed base actually […]
On August 23rd, Japanese mobile operator Softbank announced its plan for future 6G rollout. Said to be 100 times faster than 5G, 6G is expected for 2030 and is “a technology for the 2030s,” according to Ryuji Wakikawa, Vice President and Head of the Advanced Technology Division at SoftBank. This anticipation comes as an unexpected […]
Nordic Entertainment Group (NENT) has announced that Viaplay will launch in Poland on August 3rd. The Nordic media company initiated an ambitious international expansion plan to roll out its flagship platform in 10 new markets by the end of 2023. In their last quarterly report, notes Dataxis, they announced having gathered 27,000 new paying viewers […]