Research reveals that 73 per cent of UK adults see data centres as key to innovation, in a major indicator that the public is supportive of the UK Government’s strategy to push forward data centre investment. In January, the Government announced plans to ‘turbocharge AI’, fuelled by expansions to data centre infrastructure. Research conducted by […]
Aprecomm has further enhanced its data security processes by achieving GDPR compliance and SOC 2 certification. “Building on our encryption methods, these achievements ensure that we continue to operate at the highest level of data privacy, safeguarding our service provider customers and their subscribers by handling their data securely and transparently according to internationally established […]
The BBC has doubled its data staff from 139 to 277 over the past three years, ramping up its investment in data, according to official figures. The data was obtained via the Freedom of Information Act (FOI), and analysed by the Parliament Street Think Tank, observing the data spending of the BBC across the headcount […]
Vizio’s Inscape, a provider of currency-grade smart TV data, and TV outcomes company EDO have announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help clients optimise linear and streaming TV ad effectiveness. EDO leverages real-time consumer behavioural signals […]
Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]
Truthset, the data validation-as-a-service offering, has secured $5 million (€4.5m) in Series A funding to accelerate its next phase of growth and adoption with the advertising industry. Data Point Capital led the round with participation from more than 20 industry insiders. “Consumer data powers a trillion-dollar industry, but historically the priority has been scale over […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
Research from Verve has highlighted that while 68 per cent of UK and US consumers who shared their opinion agree they have more control over their app privacy settings than two years ago, 58 per cent of consumers are also more willing to share data on apps than before. The study surveyed 4,001 respondents across […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
Barb, the industry’s standard for understanding what people watch, has issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb Data […]