Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
Research from Verve has highlighted that while 68 per cent of UK and US consumers who shared their opinion agree they have more control over their app privacy settings than two years ago, 58 per cent of consumers are also more willing to share data on apps than before. The study surveyed 4,001 respondents across […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
Barb, the industry’s standard for understanding what people watch, has issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb Data […]
Fluid, a specialist in sports data integration, has showcased its successful partnership with Canal+, where it seamlessly integrates sports data across the broadcaster’s operations in 27 countries. The highly successful collaboration, now spanning six years, has helped Canal+ not only achieve outstanding viewership rates for key events such as the Champions League and MotoGP but […]
ITV has announced that Stefan Hoejmose will join the company as its new Group Chief Data and AI Officer, starting on July 8th. Hoejmose joins ITV from Roku, the US streaming platform, where he led the Data Science and Machine Learning team. He has previously also held senior data roles at Dyson, Sky, MediaCom and […]
Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]
Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]
Connatix, the video technology company for premium publishers and advertisers, has announced the launch of its Data Intelligence Suite. This offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability in all video environments, allowing advertisers to reach audiences with precision and scale while creating sustainable revenue streams for publishers. […]
Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]