Sky Sports reports that it drew a record audience for the 2025/26 World Darts Championship, with total viewing up 13 per cent year-on-year across the tournament. Viewing was up over 100 per cent compared to four years ago on Sky Sports – the last pre-Luke Littler tournament, highlighting the impact of the teenage sensation on […]
Target Darts, a specialist in darts innovation, is launching its campaign ‘From Target to Trophy’ in collaboration with Sky Media, the advertising arm of Sky. The campaign coincides with the start of the PDC World Darts Championship, live on Sky Sports, where Luke Littler commences his title defence. Darts sensation Littler has been using Target […]
The Professional Darts Corporation has announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the partnership in place until at least 2031. Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their approach has helped elevate the Alexandra Palace […]
Modus Super Series and Pluto TV are preparing to deliver one of the biggest amateur darts tournaments on record. The ADC Global Championship is returning to the MODUS Super Series from December 1st, now featuring 56 players competing for the largest amateur prize pot in darts history. The expanded 56-player field will be split into […]
Bullseye, one of the UK’s most iconic gameshows is making a comeback, returning to ITV1 and ITVX at 8pm on November 9th. Host Freddie Flintoff will oversee a test of intellect and coordination alongside scorer Richard Ashdown and all-star darts professionals. Produced by Potato, the ITV Studios label behind The Chase, Bullseye sees three pairs […]
ITV and the Professional Darts Corporation (PDC) have agreed a new-three-year deal until 2028, expanding ITV’s live darts coverage. The deal will see PDC events continue to receive free-to-air coverage in the UK across ITV4 and ITVX. ITV will air a range of high-profile PDC events including the World Masters, UK Open, European Championship, Players […]
The World Seniors Darts Bet Goodwin Champion of Champions will be shown live and free on Pluto TV. The event, featuring an all star line-up of darts legends, will take place on June 29th at the MODUS Live Lounge in Portsmouth. Live coverage will be shown on MODUS Super Darts channel on Pluto TV, with […]
Ahead of the 2025 Premier League Darts season, Sky and the Professional Darts Corporation (PDC) have announced a five-year rights extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration. The new deal will include over 60 days of exclusively live coverage from some of the biggest darts […]
FAST service Pluto TV and MODUS Super Series have agreed a partnership to bring MODUS Super Series Darts to Pluto TV across multiple international markets – including exclusively in the UK, GSA and Denmark – providing darts content 24 hours a day, 7 days a week. Through the deal, Pluto TV is also becoming the […]
Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace. Whilst short of last year’s record (3.1 million […]