The Digital Advertising Alliance (DAA) has announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the expanding universe of AI systems and tools that might have access to such data. “Few, if any, industries […]

The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]