Advanced Television

D2C

Research: Viewers face challenges watching streamed sports

The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57 per cent) of sports viewers face challenges when streaming sports. This is according to a […]

July 22, 2025

PPIVOTT selects Kiswe to power Jamaica’s Racers Grand Prix

PPIVOTT, a strategic brand identity development agency, has announced a new partnership with Kiswe, a player in direct-to-consumer (D2C) streaming technology, to livestream the Racers Grand Prix, Jamaica’s premier international track and field event, to audiences outside of Jamaica on June 7. Powered by Kiswe’s technology, the livestream will include interactive features like live chat […]

June 2, 2025

Could Rocket Lab gain ground in D2C race?

There’s no doubt that Elon Musk’s Starlink broadband-by-satellite system currently dominates Direct-To-Consumer (D2C) transmissions. Starlink is also enjoying success in serving Cruise ships and airlines with high-speed connectivity. There’s currently a battle for a would be/could be 2nd Place position between Jeff Bezos and Amazon’s Project Kuiper and AST SpaceMobile. Kuiper has yet to make […]

March 20, 2025

Report: There is no ‘first’ and ‘second’ screen

IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]

November 19, 2024

Tennis Channel launching D2C service

Tennis Channel is readying to launch its direct-to-consumer (DTC) streaming service that merges its flagship 24-hour network with live and on-demand multicourt coverage. Available in the US from November 12th, subscribers can sign up through the Tennis Channel app or website and choose between a $109.99 annual package or a $9.99 monthly option. The streamlined […]

November 7, 2024

SpaceX handles D2C texts from New Zealand

Ben Longmier, Senior Director, satellite engineering at SpaceX (and a co-founder of Swarm Technologies), confirmed on October 21st that SpaceX’s New Zealand cellular partner, One NZ. had sent its first text message via the Starlink system. “[We are] planning to turn on commercial service in New Zealand soon, once Starlink receives FCC commercial authority shortly,” […]

October 22, 2024By Chris Forrester

Starlink D2C testing in New Zealand

SpaceX’s Starlink ‘Direct-to-Cellular’ (D2C) telephony system is being tested in New Zealand. Ben Longmier, SpaceX’s Senior director, satellite engineering, has confirmed the activity, saying the trials are being conducted with its local telco partner, One New Zealand, which has some 2.4 million customers and is the nation’s largest 5G cellular operator. New Zealand is thus […]

October 9, 2024By Chris Forrester

European telcos unite against Starlink D2C

Seven European cellular operators have issued negative comments on SpaceX’s plans to use its Starlink broadband satellites to provide ‘Direct-to-Cellular’ (D2C) services to consumers. Seven companies – including Vodafone, Liberty Global, Orange, PPF Telecom, Telefonica, Telenor and United Group – have told the FCC they’ll sue if the Commission loosens its rules for SpaceX’s cellular […]

October 3, 2024

Report: Streaming bundles gain momentum

According to analysis from Omdia, 365 million SVoD subscriptions will be distributed through operator TV, broadband and mobile bundles, representing 20 per cent of the global streaming market. By 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25 per cent of the global market. Omdia has completed a significant extension […]

September 25, 2024

Forecast: Challenges in securing return on D2C investment

A study by Juniper Research anticipates that the first year of commercial direct-to-cell (D2C) services will be 2025; generating a modest $30 million (€27.2m) in revenue globally. However, they further forecast that operators will generate almost $1.7 billion by 2029. Despite this impressive 8,000 per cent growth, the study predicts that operators will face challenges […]

September 10, 2024