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cricket

C4 brings Test Cricket back to FTA

Channel 4 has acquired the rights to show England’s Test cricket series in India in a deal that means Test cricket will return to free-to-air television in the UK for the first time in over 15 years. Global rights holders Star Sports, owned by Disney, and Channel 4 have agreed a contract for the live […]

February 2, 2021

C4, Sky, BT eye England vs India Test rights

Global rights holder Star Sports, owned by Disney, is in advanced talks with several UK broadcasters for the rights to England’s four-match Test series in India which begins on February 5th. Channel 4 are among the front-runners to acquire the rights, which would see Test cricket return to free-to-air television for the first time in […]

January 29, 2021

ESPN+ acquires Cricket West Indies rights

ESPN+ has agreed a new five-year agreement with Cricket West Indies for exclusive US rights to all men’s and women’s matches in the International Cricket Council Future Tours Programme played in the Caribbean. The deal also includes domestic CWI matches for a total of 124 matches including 20 Tests, 46 ODI and 58 T20s. The […]

January 29, 2021

Sony acquire Pakistan cricket rights

The Pakistan Cricket Board (PCB) has signed a three-year deal with Sony Pictures Networks India (SPN) to show all of Pakistan’s home international games as well as the Pakistan Super League (PSL). The upcoming season of the PSL is scheduled to start on February 20th with the match between Karachi Kings and Quetta Gladiators. PCB […]

January 26, 2021

Eurosport India airs UAE’s ODI series against Ireland

Eurosport and Eurosport HD India, the sports channels from the house of Discovery, are set to bring to its Indian fans the best of the cricketing action this New Year, starting with the bilateral ODI series which will be ICC Associate Member UAE’s first with a full member team – Ireland after the pandemic. The […]

January 7, 2021

Lanka Premier League on LIVENow

From November 26th, Cricket fans around the world can watch the inaugural Lanka Premier League as it joins the ranks of other high profile T20 leagues, and becomes available to watch on LIVENow. Five teams – Colombo Kings, Dambulla Vikings, Galle Gladiators, Jaffna Stallions and Kandy Tuskers – will compete in 8 games during the […]

November 25, 2020

Disney wins on record IPL audience

The Indian Premier League (IPL) cricket tournament drew a record TV audience this year, delivering an advertising boost for Disney-owned broadcaster Star India. The Mumbai Indians beat the Delhi Capitals to the crown in the United Arab Emirates, where the two-month tournament, postponed twice by the pandemic, was held without crowds. There was a 24 […]

November 13, 2020

LIVENow goes all out with cricket down under

Cricket fans will be bowled over by the packed Australian summer cricket schedule coming to LIVENow. Players from around the world will take part in a safe, summer season of cricket for fans to enjoy at home. From November 10, fans can experience select games from the rebel Women’s Big Bash League, Australia’s world renowned […]

November 6, 2020

Sky’s IPL cricket attracting female viewers

Sky’s coverage of India’s Premier League cricket (IPL) is again proving to be the most-watched event in world cricket. Sky saw a total of 1.18 million individuals tune in to watch IPL coverage over the September 19th-20th weekend. In fact, Sunday’s match between Delhi Capitals and Kings XI Punjab averaged 108,000 viewers and Indian viewers […]

September 22, 2020By Chris Forrester

ICC #1 for Facebook sports video views

The International Cricket Council (ICC) is the number one sports’ governing body for video views on Facebook, with more views on the platform than any other leading sporting organisations in 2020. According to the ICC, the results, from Facebook-owned CrowdTangle; an analytics tool, are another clear indication of the power of cricket to connect and […]

August 10, 2020