The Hundred has announced a partnership with the Lego Group and Sky ahead of the launch of the 100-ball competition this summer. The new partnership will include a video where Lego Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross […]
European Cricket fans are now able to watch video content from European Cricket Network (ECN) thanks to its new partnership with Recast, the sports OTT platform. The ECN are the latest organisation to join Recast in a bid to maximise revenue generation through fan viewership whilst ensuring fans have affordable access to the content they […]
Indian video streaming platform, Voot, has associated with India’s first cricket reality show, Maratha Cricket League T20, as its exclusive streaming partner. With a goal to captivate viewers and sports enthusiasts, Maratha Cricket League T20 will bring forth the country’s most loved sport in a fresh avatar. In association with Voot, the ‘talent hunt reality […]
The UK independent TV sports production and media company, Sunset+Vine, will assist in providing host broadcast services in partnership with the International Cricket Council (ICC) for the inaugural ICC World Test Championship Final 2021. India and New Zealand meet in a one-Test final at the Hampshire Bowl in Southampton, England, starting June 18th. As the […]
The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform. The HBL PSL 6 resumes at the Sheikh Zayed Stadium on June 9th with a match […]
Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]
Findings from target audience company GWI’s new data set, GWI Sports, indicate that consumers are increasingly turning to streaming services to watch sports events. The service aims to give sports teams, brands and agencies unique demographic and psychographic insights into the new sports fans. Based on a sample of over 23,000 Internet users aged 16-64 […]
Recast, the UK based sports OTT platform, has raised £5.9 million (€6.7m) in its Series A round of investment. Recast said the success of the round follows increased demand from rights holders looking for alternative ways to monetise their video content as consumption and payment patterns continue to evolve. Among the investors is Simon Bax, […]
YuppTV, an OTT platform for South-Asian content, has acquired the digital broadcasting rights for VIVO IPL 2021 in close to 100 countries. With this development, YuppTV will help cricket fans across the globe to access all the live action of the 60 T20 matches slated for the VIVO IPL 2021. After shifting to the UAE […]
Discovery, the multichannel broadcaster, has emerged as a surprise contender to acquire the rights to this winter’s Ashes cricket series as part of attempt to boost significantly sporting content across its platforms. According to reports, Discovery is preparing to take on BT Sport and Sky Sports for a four-year package worth in over £50 million for […]