Nick Thexton, CTO, Synamedia, has offered his industry thoughts and predictions for 2021. Thexton believes that consumers’ loyalty to content will play a big part in driving demand for business insights. He comments: As consumers we are loyal to content, not platforms. If you’re a Game of Thrones addict the chances are you will follow […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]
Amazon Prime Video and Amazon Studios have announced a €500,000 commitment to support workers working behind the scenes in Germany’s entertainment industry that have been affected by the Covid-19 pandemic. Many TV and movie productions, concerts and other events have been delayed or came completely to a halt due to the Covid-19 crisis. As a […]
Formula 1 has managed the pandemic “reasonably well”, says a report from investment bank Berenberg, and is now well-positioned for 2021 growth and an improvement in revenues. “F1 will exit the year in arguably the best operating position it has been in years. This year, management and all F1 teams signed a host of agreements […]
According to a report by Dell’Oro Group, a source for market information about the telco, networks, and data centre IT industries, total global revenue for broadband access equipment increased to $3.1 billion, up 1 per cent in Q3 2020 year-over-year. Growth came from spending on cable infrastructure and CPE equipment, as well as sustained spending […]
The World Advertising Research Centre (WARC) in its latest report says that the Covid-19 pandemic has slashed about $63 billion (€52.6bn) from 2020’s ad-spend. WARC says there will be a 10.2 per cent fall in 2020 to about $557.3 billion. The research says that it will take two full years before the global ad-market to […]
A report from Northern Sky Research (NSR) says that satellite data traffic and capacity will generate downstream values of $21 billion (€17.6bn) over the next 10 years. NSR’s Big Data Analytics via Satellite report finds continued growth for downstream Big Data applications through the next decade. NSR sees this growth driven by applications built on […]
The EMEA smartphone market threw off the coronavirus blues in the third quarter, bouncing back to register some growth over the same period in 2019, according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Total smartphone volumes were 93.1 million, up 2.1 per cent on Q3 2019, for a value of $27.7 billion. […]
A decade of media evolution has taken place in a few short months. Kantar’s latest report assesses which audience behaviours and industry dynamics it believes will stick into 2021. The report opens a window on three macro-trends that can position the media and advertising industry as a driver of economic recovery, as well as offering […]
The Network Intelligence Report from data-driven network intelligence and analytics specialist Nokia Deepfield, which examines service provider network traffic and consumption trends in 2020, reveals the networks were made to withstand the Internet’s rollercoaster year. The report examines overall changes in Internet traffic patterns in the last decade and in 2020, focusing on key application […]