New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]
UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]
Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]
Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]
Love TV Channels has selected RTL AdAlliance to sell the advertising rights for its recently launched FAST offer. RTL AdAlliance will be including the channels Love Wine, Trailers and Love The Planet in its growing Connected TV portfolio. Advertisers will be able to book TV spots within a linear ad break integrated into the audience-specific […]