tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]
Pixalate, a privacy and ad fraud compliance platform, has released its Q3 Global CTV Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic Connected TV (CTV) advertising from July through September 2023. The report reveals that Roku had an estimated 51 per cent global CTV device market share in Q3 […]
Beachfront, the sell-side ad platform built for convergent TV and streaming, has announced the launch of Beachfront Select, a fully self-service deal ID curation platform for connected TV (CTV) and video advertising. An extension of Beachfront’s Marketplace (SSP), Select enables media buyers and proprietary data owners to more easily plan, curate, and activate data-enabled private […]
Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]
AI Digital, a full-service, programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV). This partnership […]
App Science, wholly owned by Sabio Holdings, a provider of Connected TV/OTT advertising platforms validated by performance, has released audience insights comparing bilingual and Spanish-only US Hispanic streaming audiences. The findings in the report provide analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals […]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]