Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]
Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced that the company had raised $9.4 million (€8.6m) in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]
Adomni, a player in programmatic digital out-of-home (DOOH) advertising, and Kochava, the real-time data solutions company for omni-channel attribution and measurement, have announced a new partnership: Outside In by Adomni. This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the […]
Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]
CTV tech company, Frodoh World, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences. The campaign […]
Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]
Parks Associates has announced research at CES 2024, from its quarterly consumer research of 8,000 US internet households, finding the average number of connected devices per US internet household reached 17 in Q3 2023. The international market research and consulting firm’s Consumer Electronics Dashboard, an ongoing service that visualises the most important metrics for consumer […]