Extreme Reach has published its Q3 Video Benchmarks Report – an industry report outlining trends and ad performance metrics for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September. Key findings from the report include: CTV leads in the share of impressions by device: At 39 per cent, […]
Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 Industry Pulse Report, […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]
A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes
Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality for global advertisers. In developing the report, DV analysed data from advertisers representing over 2,000 brands across 80 countries, from May 2019 to April 2020. […]
SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]
Cross-screen advertising technology specialist Sabio has revealed the results of an in-depth, connected TV (CTV) fraud analysis from its App Science technology platform. For the study, App Science cross-referenced location, census, traffic, content, device technographics, and third-party app data with more than 150 million IP addresses to identify some of the tell-tale signs of fraud […]
AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]