IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising […]
Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]
Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond. Many of the factors causing this faster growth were in place pre-pandemic, […]
French TV reception methods are now largely dominated by IPTV, according to the 2020 findings of broadcast regulator CSA’s Observatory for TV homes equipment. At the end of 2020, IPTV accounted for a 60.5 per cent penetration rate, up 2.1 per cent, with an access share from FTTH estimated to 25 per cent at the […]
Flashtalking, a global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading OTT apps, including Hulu, NBCU, Discovery […]
Tremor Video, a programmatic video platform, has announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the US and Canada. Designed to maximise audience engagement and optimise campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content […]
Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 […]
Viant Technology, a people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic advertising software. The Tru Optik integration […]
BidCore, the new customizable DSP developed by programmatic and real-time advertising technology company IPONWEB, has been selected by Egami.tv and Speakable as both companies look to expand their programmatic media buying operations to support their business growth objectives. BidCore acts as a ‘nimble’ DSP by enabling media buyers to tailor their ad bidding strategies to fit their specific business […]
Viant Technology, a people-based advertising software company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new integration serves as […]