Flashtalking, a global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading OTT apps, including Hulu, NBCU, Discovery […]
Tremor Video, a programmatic video platform, has announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the US and Canada. Designed to maximise audience engagement and optimise campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content […]
Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 […]
Viant Technology, a people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic advertising software. The Tru Optik integration […]
BidCore, the new customizable DSP developed by programmatic and real-time advertising technology company IPONWEB, has been selected by Egami.tv and Speakable as both companies look to expand their programmatic media buying operations to support their business growth objectives. BidCore acts as a ‘nimble’ DSP by enabling media buyers to tailor their ad bidding strategies to fit their specific business […]
Viant Technology, a people-based advertising software company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new integration serves as […]
Global advertising technology company, The Trade Desk and Beatgrid, a trusted cross-media audience measurement and analytics company, are collaborating on an exciting new technology that will strengthen measurement intelligence and help brands better understand the impact of their advertising. The industry-first partnership will provide a number of The Trade Desk’s UK clients with relevant insights […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]
Music video network Vevo has partnered with smart TV operating system VIDAA to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba. The app launch further solidifies Vevo’s competitive stance in the marketplace as Vevo grows its connected TV (CTV) and OTT footprint. The new Vevo app provides millions of […]