Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using […]
Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]
Transmit, the streaming media ad platform, has announced its inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices Guide. Transmit’s platform improves the overall CTV ad experience for audiences in a variety of ways. One of the most notable is minimising disruptions during live entertainment via first-of-its-kind picture-in-picture ads. Additionally, Transmit helps […]
Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having previously implemented Pixalate’s MRC-accredited invalid traffic (IVT) detection solutions across its platform. Today’s announcement cements Verve Group’s […]
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total $669 billion (€569bn) this year, $40 billion more than was spent before the pandemic in 2019. Growth in advertising […]
Strategy Analytics reports that more than 665 million homes worldwide owned a Smart TV at the end of 2020. This equates to 34 per cent of global households, a figure that is set to rise to 51 per cent by 2026 when Smart TV ownership will reach 1.1 billion homes. Sales of Smart TVs grew […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established television company, which has a broad range of successful programming across various verticals, including […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission […]
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]