Xandr, AT&T’s advanced advertising company, has announced the launch of its Premium Video Catalogue, providing access to over 1,400 always-on, one-to-one video and connected TV deals from media owners and distributors across devices, content categories, formats, and app types, and over 2,500 off-the-shelf audience deals spanning demographic, viewership behaviours, and household attributes. Conceptualised by Xandr’s […]
Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]
ABS Capital Partners, a growth equity investor, has announced its participation in the Series B funding round of IRIS.TV, the video data platform. The new round of investment will enable IRIS.TV to accelerate the growth of its video data platform and API tools that enable video-level data targeting for Connected TV (CTV) and online video. […]
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, […]
Xandr, the advertising and analytics division of AT&T, has published its 2021 Relevance Report which looks at the data and automation that are bringing video into the future of advertising. Xandr spoke with 357 advertising decision-makers across five global regions (US, UK, Australia, Germany and France) to get a holistic picture of the state of […]
Following the release of InCoax D2501, which was unveiled at this year’s Broadband Forum’s UFBB Virtual Conference, Multi-Gigabit and Gigabit symmetrical broadband services in small and mid-sized Multi-Dwelling Units (MDUs) are now possible. Operators and service providers across Europe and North America will more easily be able to extend fiber GPON, XG-PON, XGS-PON and Active […]
On the heels of Amazon unveiling its first branded TVs, news has emerged that Sky is also preparing to launch its own smart TV sets. The pay-TV broadcaster could announce its push into smart TVs as early as next month, with a somewhat mysterious press event scheduled for October 7th perhaps being the great unveiling. […]
Tappx, an AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetise video content. PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the publication of a new version of the HbbTV Conformance Test Suite. The new version, developed by the HbbTV Testing Group, is […]