Xandr, the advertising and analytics division of AT&T, has published its 2021 Relevance Report which looks at the data and automation that are bringing video into the future of advertising. Xandr spoke with 357 advertising decision-makers across five global regions (US, UK, Australia, Germany and France) to get a holistic picture of the state of […]
Following the release of InCoax D2501, which was unveiled at this year’s Broadband Forum’s UFBB Virtual Conference, Multi-Gigabit and Gigabit symmetrical broadband services in small and mid-sized Multi-Dwelling Units (MDUs) are now possible. Operators and service providers across Europe and North America will more easily be able to extend fiber GPON, XG-PON, XGS-PON and Active […]
On the heels of Amazon unveiling its first branded TVs, news has emerged that Sky is also preparing to launch its own smart TV sets. The pay-TV broadcaster could announce its push into smart TVs as early as next month, with a somewhat mysterious press event scheduled for October 7th perhaps being the great unveiling. […]
Tappx, an AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetise video content. PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the publication of a new version of the HbbTV Conformance Test Suite. The new version, developed by the HbbTV Testing Group, is […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
Wurl, a specialist in powering streaming TV, has reported a 38 per cent increase in revenue in Q2 2021 over Q1 2021. All key areas driving its business – content, viewers, viewing time and ad impressions – rose significantly, enabling Wurl revenue to grow threefold over Q2 2020. In Q2, Wurl launched over 274 new […]
Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include: Connected TV, at 35 per cent of the impressions mix in […]
The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 […]