WildEarth has announced that its FAST channel WildEarth TV will launch on the ZEASN platform in Europe and South America. This new partnership makes WildEarth’s linear channel available on certain models from Philips, AOC and Whale OS powered connected TVs in the territories. Whale OS is ZEASN’s operating system with independent intellectual property rights that […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization. The algorithm has already been honorably mentioned by The […]
Magnite has appointed Julie Selman as the Head of EMEA and Rebecca Ackers to take her place as Managing Director for UK and Nordics. As Head of EMEA at Magnite, Selman oversees the commercial strategy, planning, product requirements and business development for the entire region. She has over 15 years of experience working across the […]
VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will […]
Digital data pioneer Datonics has partnered with Simpli.fi, a specialist in programmatic advertising and agency management software, to launch a new CTV data offering within the Simpli.fi platform. Datonics is providing Simpli.fi segment data mapped to a continually updated household IP, providing advertisers with enhanced accuracy and scale, as well as breadth and depth of segments available […]
Findings contained in a whitepaper from analyst firm Parks Associates reveal that nearly 70 per cent of US broadband households own at least one streaming video product that is connected to the Internet. Ownership of smart TVs and streaming media players continues to rise, and gaming console ownership has held steady after several years of […]
Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]
Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the second edition of its quarterly industry report, which reveals that FAST is steadily making inroads into all regions around the world, powered by Connected TV (CTV). The report aggregates data from its proprietary platform, Amagi ANALYTICS on viewership and […]