Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
Comcast Advertising and TransUnion, an information and insights company, have announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32 million US households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms. “With growing issues […]
Comcast Technology Solutions (CTS) has announced that AccuWeather has selected CTS’ Managed Channel Origination (MCO) service to create, manage, and distribute linear TV, on-demand and OTT video channels to audiences across North America. CTS’ Managed Channel Origination delivers a fully managed 24×7 service aimed at improving operational efficiency, reducing capital expenses, and future-proofing customers’ ability […]
Comcast has announced that its new streaming bundle of Peacock, Netflix and Apple TV+, known as Xfinity StreamSaver, will be available to new and existing Xfinity Internet and TV customers in the US from May 29th. StreamSaver includes a subscription to Netflix Standard with ads, Peacock Premium, and Apple TV+, delivering a savings of over […]
Comcast has announced it will launch a new bundled streaming offering in the US giving subscribers access to content from Apple TV+, Peacock and Netflix in one place. Speaking at MoffettNathanson’s 2024 Media, Internet and Communications Conference, Comcast CEO Brian Roberts revealed the bundle will be called StreamSaver and will be sold at “a vastly […]
Disney and Comcast are looking for a financial adviser they are both happy with to resolve a dispute over how to value the 33 per cent stake in streaming platform Hulu that the former will acquire from the latter, reports Reuters. The companies struck a deal for Hulu in 2023 but Comcast and Disney are […]
Comcast Advertising and FreeWheel have released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This global report analyses trends of how consumers navigate and discover TV content across traditional and streaming in the US and five European countries (UK, France, Germany, Spain, and Italy). The […]
US media conglomerate Comcast has reported its Q1 results. Net income rose 0.6 per cent to $3.86 billion (€3.6bn) compared with $3.83 billion a year earlier. EBITDA declined 0.6 per cent to around $9.4 billion. The company’s revenue grew to $30.06 billion, up 1.2 per cent on the same period last year. Comcast reported that […]