Harmonic has announced significant advances on a unified DOCSIS 4.0 solution that delivers multigigabit symmetric speeds over existing infrastructure using the new unified D4.0 chipset. Together with Comcast, Harmonic will showcase the cOS virtualised broadband platform, the industry’s first solution to unify both variants of DOCSIS 4.0 — Full Duplex (FDX) and Frequency Division Duplexing […]
Comcast Advertising, the advertising division of Comcast, has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, […]
Comcast Technology Solutions (CTS) has announced a multi-year agreement with AMC Networks to serve as its centralised video platform for Managed Channel Origination (MCO) and VoD. CTS will also serve as the primary video archive to enforce viewing rights and availability of AMC Networks’ vast library of premium shows, films, and brands across third-party content […]
Effectv, the ad sales division of Comcast Advertising, is introducing a suite of new, multiscreen TV advertising solutions aimed at helping political advertisers connect with voters and potential voters in a complex media landscape as viewership habits shift and the US heads towards a Presidential Election this November. Covering key advertising benchmarks and steps such […]
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics. NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the […]
Comcast has reported second-quarter revenue that disappointed analysts as it was weighed down by poor movie box office and its theme parks. Revenue dipped 2.7 per cent to $29.7 billion (€27.3bn), missing the $30 billion average of analyst projections. Revenue from studios fell 27 per cent while sales at theme parks fell 11 per cent. […]
The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]
AudienceXpress, Comcast’s video media sales house, has announced its partnership with brand lift measurement company On Device to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types, including CTV. Focusing on international markets, the partnership will see brands that use the media buying company AudienceXpress leveraging On Device’s […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV across the US. “Live sports is best enjoyed on the big screen – in fact, 95 per cent of Fubo viewers are watching their favourite content on connected and […]