NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics. NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the […]
Comcast has reported second-quarter revenue that disappointed analysts as it was weighed down by poor movie box office and its theme parks. Revenue dipped 2.7 per cent to $29.7 billion (€27.3bn), missing the $30 billion average of analyst projections. Revenue from studios fell 27 per cent while sales at theme parks fell 11 per cent. […]
The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]
AudienceXpress, Comcast’s video media sales house, has announced its partnership with brand lift measurement company On Device to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types, including CTV. Focusing on international markets, the partnership will see brands that use the media buying company AudienceXpress leveraging On Device’s […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV across the US. “Live sports is best enjoyed on the big screen – in fact, 95 per cent of Fubo viewers are watching their favourite content on connected and […]
Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
Comcast Advertising and TransUnion, an information and insights company, have announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32 million US households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms. “With growing issues […]