FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]
Following the European launch of connected TV product Sky Glass, Comcast has announced the launch of XClass TV, extending the reach of the company’s global technology platform to smart TVs throughout the US. For the first time, Comcast’s entertainment and voice platform is available direct to consumers nationwide, without an Xfinity subscription, both inside and […]
Analysis from research firm Dataxis suggests the pay-TV market in Europe is expected to recover slowly from the blow it suffered during the pandemic, with the growing availability of cheaper and more flexible OTT pay-TV plans pushing historic operators into adopting new strategies. According to Ophélie Boucaud, Analyst, despite an unchallenged domination in terms of […]
OTT Industry veteran Vinayan Verenkar has joined the Playground TV leadership team as Chief Technology Officer. Verenkar is a technology executive with over fourteen years of experience in the OTT Industry working for Fox Networks Group, Comcast-NBCUniversal, Network18-Viacom and Astro. He started his career focusing on User Experience for Art Age India to then move […]
FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
Following the unveiling of streaming aggregation product Sky Glass and confirmation that Foxtel would be the first global syndication partner, the Australian pay-TV operator has confirmed that the device will form another element in the group’s streaming-led roadmap and is expected to be available in Australia in late 2023. The confirmation follows Foxtel’s successful launch […]
At a press event in London, Sky has unveiled its first TV devices which are branded as ‘Sky Glass’. Dana Strong, Sky Group Chief Executive Officer, unveiled the device declaring: “Just like a smartphone is more than a phone, Sky Glass is more than a TV.” “This is a product that can only come from […]
First, kudos for Comcast/Sky for integrating the comprehensive functionality of a modern TV system, but some major black marks for failing to make the sets simply attractive. In my opinion the Sky Glass TVs are a tad expensive: a 65” 4K model will cost a thumping £1049 if bought on a standalone basis. The integration […]
Redbox, the US entertainment company, has announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising, to integrate programmatic technology across Redbox’s free streaming platforms. Through this technology, advertisers will be able to access and buy Redbox inventory – both nationally and locally— and target […]
FreeWheel, A Comcast Company and video advertising software provider, has announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and expanding FreeWheel’s international marketing team to support its business efforts in the UK and Europe. In her new, expanded role, Dremeaux will […]