The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]
The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]
A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of two initiatives designed to foster collaboration between emerging technology companies and established industry leaders: the CIMM Startup Programme and the CIMM Innovation Showcase. The CIMM Startup Programme is a new membership programme where five companies will be selected each year to join CIMM […]
The Coalition for Innovative Media Measurement (CIMM) has published guidance that the US market would benefit from widespread adoption of an open, universal watermark to support improved measurement, creative identity, as well as the deployment of standardised activation triggers, and unveiled an industry action plan to support accelerated adoption. The collaborative study, authored by industry […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of a new initiative to explore how the economics of operating a currency-grade national TV measurement solution are evolving – and what this means for the multi-currency marketplace in the US. Led by industry executives Manish Bhatia and Josh Chasin, in collaboration with CIMM’s […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress. “The local broadcasting industry is at an inflection point thanks to rapid changes in viewing behaviour, shifts in […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has revealed its strategic priorities for H1 2025. “2024 was a significant year of growth and development for the Coalition,” said Jon Watts, Managing Director of CIMM. “We […]
The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing complexity and fragmentation. A study released by CIMM and OpenAP urges that now is the time to reassess current approaches to identity and identity resolution […]