Channel 4 is partnering with Which?, the UK consumer assistant, supported by their media agency Goodstuff, for a contextual advertising campaign that aims to help viewers to buy with confidence. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the […]
Mega Movie Weekend returns for 72 hours with a great selection this festive period. The promotional weekend runs from December 13th through to December 15th. and features a selection of titles and movie bundles to buy and keep at home. The campaign runs across key retailers, including Prime Video, Sky Store, the Apple TV app, […]
Lighthouse Pictures today announces it has promoted Trevor McWhinney to SVP of Content as part of the company’s global expansion strategy. This news follows the elevation of Jameson Parker to CEO, and the company’s majority acquisition by Martini Film Studios earlier this year. Having been with Lighthouse Pictures since its inception, McWhinney previously held the […]
John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year. Asda’s The Gnomes of Christmas advert came in a close second, […]
Holiday movie Our Little Secret, starring Lindsay Lohan and Ian Harding, debuted at #1 on the Netflix English Films List with 32.4 million views in the week commencing November 25th, making it the most-watched title of the week. Fellow festive films The Merry Gentlemen and Hot Frosty were at #3 with 9.8 million views, and #7 […]
BBC Studios together with Ludo Studio have announced two new Bluey Book Reads to get fans in the mood for Christmas. The series was created by Ludo Studio and the BBC Studios Digital Brands team, who currate, commission and commercialise the digital footprint of the celebrated IP. Christmas Eve with Verandah Santa is available now […]
Prior to his new UK tour, Only Human, which begins in April 2025, Derren Brown joins a list of cultural icons such as Sting, Tom Jones, Meryl Streep, Dolly Parton, Elton John, Bret Hart, Ronaldo and Britney Spears, to guest star in The Simpsons. Brown stars in the long-running show’s first ever double length Christmas […]
Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]
Pop superstar Beyoncé will perform during the first-ever NFL Christmas Gameday live on Netflix this December 25th. The performance will take place during the second of Netflix’s two games, as the Houston Texans host the Baltimore Ravens at NRG Stadium. This performance in her hometown of Houston, Texas, produced by her company, Parkwood Entertainment and […]
John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]